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The global Black audience: Shaping the future of media
2024 Diverse Intelligence Series The global Black audience Shaping the future of media Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry...
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Creating connections with Black Americans across media
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its...
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Reaching voters with radio
Case study Reaching voters with radio In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio In a crowded market for political ads, radio...
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Black audiences are looking for relevant representation in advertising and...
Representation and inclusion remain critical for the global media industry, and examples of progress continue to break through. At the 81st Golden Globe Awards, for example, first-time nominees...
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How audience measurement innovation benefits the media industry
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new...
View ArticleUnderstanding how audiences connect with news media ahead of the 2024 U.S....
2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to...
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Need to Know: What is advanced audience targeting and why is it important?
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience...
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Reaching Asian American Audiences 2024
2024 Diverse Intelligence Series Reaching Asian American Audiences Understanding Asian influence and media consumption The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable...
View ArticleAsian American audiences are leaders in streaming media use
Streaming’s popularity continues to surge ahead. As of the March edition of Nielsen’s The GaugeTM, streaming had grown 12% on an annual basis among U.S. adults. Major streaming players are investing...
View ArticleA look at how CTV reach and viewership trends shift across generations
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media...
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Building brand loyalty with LGBTQ+ audiences through inclusive advertising...
Webinar Building brand loyalty with LGBTQ+ audiences LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way. Watch our latest webinar and learn how to build...
View ArticleBeyond Pride Month: Building your brand with LGBTQ+ consumers
In many countries around the world, Pride months bring a rainbow wave of brands showcasing their support of the LGBTQ+ community. While these efforts have been both praised and criticized, Nielsen...
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Connecting the dots on climate change
Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events Contact us Introduction...
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Need to Know: Why do we need cross-media measurement?
When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize....
View ArticleOvercoming outcomes challenges for brands
Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind...
View ArticleAdvanced audience targeting to unlock granular viewer insights
The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research and Analytics Officer at FOX, share his thoughts on current pain points....
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2025 On Target Report
The 2025 On-Target Report Advanced audience insights to power your marketing strategy Explore how advanced audiences watch media, and discover the value these insights can bring to your marketing...
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