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Reaching Asian American Audiences 2024
2024 Diverse Intelligence Series Reaching Asian American Audiences Understanding Asian influence and media consumption The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable...
View ArticleAsian American audiences are leaders in streaming media use
Streaming’s popularity continues to surge ahead. As of the March edition of Nielsen’s The GaugeTM, streaming had grown 12% on an annual basis among U.S. adults. Major streaming players are investing...
View ArticleA look at how CTV reach and viewership trends shift across generations
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media...
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Building brand loyalty with LGBTQ+ audiences through inclusive advertising...
Webinar Building brand loyalty with LGBTQ+ audiences LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way. Watch our latest webinar and learn how to build...
View ArticleBeyond Pride Month: Building your brand with LGBTQ+ consumers
In many countries around the world, Pride months bring a rainbow wave of brands showcasing their support of the LGBTQ+ community. While these efforts have been both praised and criticized, Nielsen...
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Connecting the dots on climate change
Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events Contact us Introduction...
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Need to Know: Why do we need cross-media measurement?
When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize....
View ArticleOvercoming outcomes challenges for brands
Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind...
View ArticleAdvanced audience targeting to unlock granular viewer insights
The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research and Analytics Officer at FOX, share his thoughts on current pain points....
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2025 On Target Report
The 2025 On-Target Report Advanced audience insights to power your marketing strategy Explore how advanced audiences watch media, and discover the value these insights can bring to your marketing...
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